United Between The Lines
For his posters, Yo - Yo Ma was looking for a way to communicate that music unites us all regardless of barriers, which is the basic principal behind this execution. Between the musical lines are different symbols of different cities around the world, indicating the location of various concerts.
Culture Connects Us
To make the music video, we invited artists from all over the world to film themselves interpreting Yo - Yo Ma's version of Vivaldi and send it in. Using their video clips we created a three minute amalgamation of people celebrating their diversity, connecting them through lines of music.