Oakley: See It In PRIZM
In order to showcase the function of Oakley's PRIZM technology, we shot a film that demonstrates the way athletes use Oakley products to push themselves beyond their limits, and into territories of obsession. To do so, we challenged athletes from all over the world to show us what they see in PRIZM, crafting multiple video assets that were specific to a range of media forms.
To showcase the product both outdoor and in print, we developed a design guideline that gave each athlete and influencer their own individual line, that they could then rally behind on social media. Their personal tag-lines were made to be sharable as captions or hashtags that their followers could subsequently use and share.
In order to show the range of content we captured, and to echo the multiple ways that PRIZM technology helps with contrasting colours, we shot and edited over 300 pieces of content and compiled them in a grid – a visual ode to people and their passion for performance.
