Nike: Show Your Game
In order to get Nike Paris' Young Athlete demographic to take part in experiencing the power of Air Max, we created a fully reactive, in-store game that allowed a new generation of athletes to explore their city with Air Max Technology. The aim of the game was simple: beat the school bus you just missed and arrive to class on time. The faster you reacted to the obstacles on the way there, the faster your time would be. The faster your time would be, the more points you'd get.
For the in-store experience we partnered with Make ICI Montreuil to make the physical device that would allow the player to stand on a specially developed carpet connected to the screen in front of them. The visuals for the experience were a result of taking elements from the preexisting SYG campaign and refocusing it for retail and experiential, using a similar type and colour treatment.
