House 99: Beckham's Surprise
To celebrate the one-year anniversary of grooming brand House 99’s launch, AKQA’s Paris studio collaborated with David Beckham to create a video that would highlight the brand’s achievements in a manner true to the man himself: never boring, always surprising.
Selected House 99 fans were invited in for a complimentary grooming experience at the barbershop in London, oblivious to the fact that David was behind the scenes. What followed was a day filled with cheeky surprises, where we captured the moments of shock, amazement and awe on the fans’ faces as their hero unexpectedly came out behind them and revealed himself.
