Hendrick's Society Of The Strange

This projects aims to enforce the quirkiness of Hendricks' unique product. The Society Of The Strange was a tag line that I came up with to signify the core philosophy behind the brand.

Advertising, Copywriting, Graphic Design
Traditional Media, Non-Traditionally Placed
These ads will be placed throughout traditional media outlets but will be placed at strange angles or upside down so as to stick to the unusual aspect of the campaign.  
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